1. Data controller
Trademark Dashboard is operated by Decentralised Finance Software Ltd, a company registered in England and Wales (Company No: 16838716).
Registered address: Moxon House, Moxon Street, London, W1U 4EY.
If you have questions about this policy or your personal data, contact us at privacy@trademarkdashboard.com.
2. What data we collect
We collect the following categories of personal data:
- Account and contact data: email address provided when you join the waitlist, sign up, or purchase a report.
- Search queries: the trademark names, classes, and filters you enter when using our search tools. We retain these in anonymised, aggregated form for service improvement.
- Usage data: pages visited, features used, browser type, device type, and IP address. Collected via Google Analytics 4 only with your consent.
- Payment data: processed securely by Stripe. We do not store your card details on our servers. Stripe acts as an independent data controller for payment processing.
- Cookie data: see our Cookie Policy for full details.
3. Lawful basis for processing
Under the UK General Data Protection Regulation (UK GDPR), we process your data on the following bases:
- Consent: for analytics cookies (Google Analytics 4) and marketing communications. You can withdraw consent at any time.
- Contract: to provide the services you have requested, including search results, clearance reports, and account management.
- Legitimate interests: to improve our services, detect fraud, and maintain security. We balance these interests against your rights and freedoms.
- Legal obligation: where we are required to retain data by law (e.g. financial records for HMRC).
4. How we use your data
- To provide and improve our trademark search and clearance tools
- To send waitlist updates and service notifications (with your consent)
- To process payments for premium reports
- To analyse usage patterns and improve the platform (anonymised data only, with consent)
- To comply with legal obligations
5. Data sharing
We do not sell your personal data. We share data only with the following third-party processors, each of which is bound by data processing agreements:
- Google Analytics (Google LLC): anonymised usage analytics. Only activated with your cookie consent. Data may be transferred to the US under Standard Contractual Clauses.
- Stripe (Stripe, Inc.): payment processing. Stripe acts as an independent data controller for payment data.
- Hetzner Online GmbH: server hosting (Germany). All UK trademark data and application data is hosted within the EU.
6. Data retention
- Waitlist emails: retained until you unsubscribe or request deletion, or for 24 months from collection if no account is created.
- Account data: retained for the duration of your account plus 12 months after deletion, unless longer retention is required by law.
- Search queries: anonymised after 30 days. Aggregated analytics retained indefinitely.
- Payment records: retained for 7 years as required by HMRC.
7. Your rights
Under the UK GDPR, you have the following rights regarding your personal data:
- Right of access: request a copy of the personal data we hold about you.
- Right to rectification: request correction of inaccurate data.
- Right to erasure: request deletion of your data where there is no compelling reason for continued processing.
- Right to restrict processing: request limitation of processing in certain circumstances.
- Right to data portability: receive your data in a structured, commonly used format.
- Right to object: object to processing based on legitimate interests or direct marketing.
- Right to withdraw consent: where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, email privacy@trademarkdashboard.com. We will respond within one month.
8. Complaints
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
9. International transfers
Your data is primarily stored within the European Economic Area (Hetzner, Germany). Where data is transferred outside the EEA (e.g. Google Analytics, Stripe), we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner.
10. Security
We implement appropriate technical and organisational measures to protect your personal data, including encrypted connections (TLS 1.2+), secure server infrastructure, access controls, and regular security reviews.
11. Children
Our services are not directed at individuals under 16 years of age. We do not knowingly collect personal data from children.
12. Changes to this policy
We may update this policy from time to time. Material changes will be communicated via email (if you have an account) or by a prominent notice on our website. The “last updated” date at the top of this page indicates when the policy was last revised.