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Games, toys, playthings, video game apparatus, gymnastic and sporting articles, and Christmas tree decorations.
Trademark Class 28 is one of the 34 goods classes in the Nice Classification system used internationally for trademark registration. This class covers games & sporting goods.
Games, toys, playthings, video game apparatus, gymnastic and sporting articles, and Christmas tree decorations.
These well-known brands have trademark registrations in Class 28 with the UK Intellectual Property Office, illustrating the range of products this class protects.
Hornby has been registered in the UK for model railways and toys since Frank Hornby founded the company in Liverpool in 1907. Hornby also created Meccano and Dinky Toys, building three of the most recognised British toy …
Read full case study →Slazenger has been registered in the UK for sporting goods since the company was founded in Manchester in 1881. The brand has been the official ball supplier for the Wimbledon Championships since 1902 — one of the longes…
Read full case study →Waddingtons has been registered in the UK for games and playing cards since the company was founded in Leeds in 1922. Waddingtons held the UK licence to manufacture Monopoly and Cluedo — two of the best-selling board gam…
Read full case study →BARBIE adds character-led toy branding and enduring cultural visibility to Class 28. The mark is notable because it reaches far beyond the toy aisle into fashion, media and nostalgia.
Read full case study →LEGO is one of the strongest trade marks in Class 28 because it is globally famous, visually distinctive and strongly tied to toys and creative play. The mark gives the page instant recognition and huge search relevance.
Read full case study →MONOPOLY is a classic Class 28 mark because it represents board games at both a commercial and cultural level. The name is widely recognised and has a long life in licensing and family entertainment.
Read full case study →Common applicants include businesses in the games & sports sector. If your products or services fall within games & sporting goods, you should consider filing in this class. Many brands also file in related classes for broader protection.
As of the latest UK IPO data sync, there are 163,324 trademark applications and registrations in Class 28. 95,630 are currently active (registered), while 67,694 are inactive (expired, withdrawn, refused, or otherwise no longer in force). This makes Class 28 one of the most popular classes in the Nice Classification system for UK filings.
Use our Filing Cost Calculator for a detailed estimate based on your specific requirements.
Brands filing in Class 28 often also file in these classes for more comprehensive protection:
Trademark Class 28 covers games & sporting goods. Games, toys, playthings, video game apparatus, gymnastic and sporting articles, and Christmas tree decorations.
Class 28 includes: Board games, Video game consoles, Sports equipment, Toys. This is one of the 34 goods classes in the Nice Classification system.
There are 163,324 UK trademarks in Class 28, of which 95,630 are currently active and 67,694 are inactive.
UK IPO: £205 for the first class. EUIPO: €850 for one class. USPTO: $250–$350 per class. Additional classes are discounted. Use our cost calculator for a precise estimate.