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Notable UK Trademark
BASS (Red Triangle)
Bass's Red Triangle was registered as UK Trade Mark No. 1 on 1 January 1876 — the very first day the Trade Marks Registration Act 1875 came into force.
Classes32
StatusRegistered
On the register8+ years
Current ownerAB InBev UK Limited
UK IPO Record
- Application Number
- UK00003275723
- Word Mark
- Bass
- Status
- Registered
- Applied
- 7 December 2017
- Registered
- 4 May 2018
- Next Renewal
- 7 December 2027
- Owner
- AB InBev UK Limited
- Nice Classes
- Class 25
Brand History & Trademark Analysis
Bass's Red Triangle was registered as UK Trade Mark No. 1 on 1 January 1876 — the very first day the Trade Marks Registration Act 1875 came into force. A Bass employee reportedly queued outside the registrar's office on New Year's Eve to secure the coveted first registration. The mark appeared in Édouard Manet's painting 'A Bar at the Folies-Bergère' (1882) and was referenced by James Joyce in Ulysses, making it perhaps the most culturally significant trademark in history.
The mark appeared in Édouard Manet's painting 'A Bar at the Folies-Bergère' (1882) and was referenced by James Joyce in Ulysses, making it perhaps the most culturally significant trademark in history.
Nice Class 32 covers beverages. View all Class 32 trademarks and case studies →