FAIRY
Fairy washing-up liquid has been a registered UK trademark since the 1950s when Procter & Gamble launched it in Britain. The brand achieved iconic status through decades of television advertising and became so dominant that 'Fairy Liquid' entered everyday British vocabulary.
UK IPO Record
- Application Number
- UK00913031281
- Word Mark
- FAIRY
- Status
- Registered
- Applied
- 26 June 2014
- Registered
- 17 November 2014
- Next Renewal
- 26 June 2034
- Owner
- The Procter & Gamble Company
- Nice Classes
- Class 21
Brand History & Trademark Analysis
Fairy washing-up liquid has been a registered UK trademark since the 1950s when Procter & Gamble launched it in Britain. The brand achieved iconic status through decades of television advertising and became so dominant that 'Fairy Liquid' entered everyday British vocabulary. Independent consumer tests repeatedly ranking it as the longest-lasting washing-up liquid reinforced its market position.
Independent consumer tests repeatedly ranking it as the longest-lasting washing-up liquid reinforced its market position.
Nice Class 3 covers cosmetics & cleaning. View all Class 3 trademarks and case studies →