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Notable UK Trademark
LURPAK
Lurpak has been registered in the UK for butter and dairy products since Arla Foods introduced it to the British market. The brand rapidly became the UK's best-selling branded butter, displacing domestic brands.
Classes29
StatusRegistered
On the register12+ years
Current ownerArla Foods amba
UK IPO Record
Brand History & Trademark Analysis
Lurpak has been registered in the UK for butter and dairy products since Arla Foods introduced it to the British market. The brand rapidly became the UK's best-selling branded butter, displacing domestic brands. Lurpak's UK trademark history illustrates how a foreign brand can achieve dominant market recognition through consistent trademark positioning and marketing investment in the UK.
Nice Class 29 covers meat & dairy. View all Class 29 trademarks and case studies →