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Notable UK Trademark
PEDIGREE (Pet Food)
Pedigree has been registered in the UK for animal foodstuffs in Class 31 since Mars Inc launched the brand in Britain. Originally known as Pedigree Chum, it became the UK's best-selling dog food brand.
Classes31
StatusRegistered
On the register17+ years
Current ownerMars Petcare UK
UK IPO Record
- Application Number
- UK00002519703
- Word Mark
- Pedigree
- Status
- Registered
- Applied
- 29 June 2009
- Registered
- 16 October 2009
- Next Renewal
- 29 June 2029
- Owner
- Mars Petcare UK
- Nice Classes
- Class 31
Brand History & Trademark Analysis
Pedigree has been registered in the UK for animal foodstuffs in Class 31 since Mars Inc launched the brand in Britain. Originally known as Pedigree Chum, it became the UK's best-selling dog food brand. The trademark illustrates how a name that is descriptive in one context (pedigree meaning lineage) can function as a distinctive trademark in another (branded pet food), a principle regularly discussed in UK trademark law.
The trademark illustrates how a name that is descriptive in one context (pedigree meaning lineage) can function as a distinctive trademark in another (branded pet food), a principle regularly discussed in UK trademark law.
Nice Class 31 covers fresh produce. View all Class 31 trademarks and case studies →