PENGUIN
Penguin Books has been registered in the UK since Allen Lane founded the imprint in 1935 with the revolutionary idea of selling quality paperbacks for sixpence — the price of a packet of cigarettes. The Penguin logo and the distinctive colour-coded cover designs became icons of twentieth-century British publishing.
UK IPO Record

- Application Number
- UK00003597044
- Word Mark
- PENGUIN
- Status
- Registered
- Applied
- 18 February 2021
- Registered
- 25 June 2021
- Next Renewal
- 18 February 2031
- Owner
- PLADIS (UK) LIMITED
- Nice Classes
- Class 30
Brand History & Trademark Analysis
Penguin Books has been registered in the UK since Allen Lane founded the imprint in 1935 with the revolutionary idea of selling quality paperbacks for sixpence — the price of a packet of cigarettes. The Penguin logo and the distinctive colour-coded cover designs became icons of twentieth-century British publishing. The mark has been maintained through the merger with Random House in 2013.
The mark has been maintained through the merger with Random House in 2013.
Nice Class 16 covers paper & printed matter. View all Class 16 trademarks and case studies →