POLYFILLA
Polyfilla was first registered in the UK in the 1950s for chemical filling compounds. Originally manufactured by Polycell Products Ltd, the brand became so dominant in the UK market that 'polyfilla' entered common usage as a generic term for filler — a constant genericisation risk that successive owners have actively managed through enforcement of their trademark rights.
UK IPO Record
Brand History & Trademark Analysis
Polyfilla was first registered in the UK in the 1950s for chemical filling compounds. Originally manufactured by Polycell Products Ltd, the brand became so dominant in the UK market that 'polyfilla' entered common usage as a generic term for filler — a constant genericisation risk that successive owners have actively managed through enforcement of their trademark rights.
Originally manufactured by Polycell Products Ltd, the brand became so dominant in the UK market that 'polyfilla' entered common usage as a generic term for filler — a constant genericisation risk that successive owners have actively managed through enforcement of their trademark rights.
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