SPIRIT OF ECSTASY
The Spirit of Ecstasy was registered as intellectual property of Rolls-Royce on 6 February 1911. Sculpted by Charles Sykes and modelled on Eleanor Thornton — the secretary and secret lover of Lord Montagu of Beaulieu — the mascot is one of the few three-dimensional trademarks that predates modern trademark classification.
UK IPO Record
Brand History & Trademark Analysis
The Spirit of Ecstasy was registered as intellectual property of Rolls-Royce on 6 February 1911. Sculpted by Charles Sykes and modelled on Eleanor Thornton — the secretary and secret lover of Lord Montagu of Beaulieu — the mascot is one of the few three-dimensional trademarks that predates modern trademark classification. When VW bought Rolls-Royce Motors, they acquired rights to this mascot and the grille shape separately from the brand name.
When VW bought Rolls-Royce Motors, they acquired rights to this mascot and the grille shape separately from the brand name.
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