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Notable UK Trademark
MINI
The MINI trademark has a uniquely convoluted UK registration history. Originally launched by the British Motor Corporation in 1959 as a model name, it became a cultural icon of 1960s Britain.
Classes12
StatusRegistered
On the register7+ years
Current ownerBayerische Motoren Werke Aktiengesellschaft
UK IPO Record
Brand History & Trademark Analysis
The MINI trademark has a uniquely convoluted UK registration history. Originally launched by the British Motor Corporation in 1959 as a model name, it became a cultural icon of 1960s Britain. After BMW acquired the Rover Group and then sold most of it, BMW retained the MINI name and relaunched it as a standalone marque in 2001. The trademark's journey through BMC, British Leyland, Rover Group, and BMW mirrors the turbulent history of the British car industry.
Nice Class 12 covers vehicles. View all Class 12 trademarks and case studies →