WPP
WPP has been registered in the UK for advertising and business services since Martin Sorrell acquired Wire and Plastic Products plc as a shell company in 1985 and transformed it into the world's largest advertising group. The acronym — which originally stood for Wire and Plastic Products — became one of the most valuable service marks in the global advertising industry, demonstrating how trademark meaning can entirely detach from its etymological origin.
UK IPO Record
Brand History & Trademark Analysis
WPP has been registered in the UK for advertising and business services since Martin Sorrell acquired Wire and Plastic Products plc as a shell company in 1985 and transformed it into the world's largest advertising group. The acronym — which originally stood for Wire and Plastic Products — became one of the most valuable service marks in the global advertising industry, demonstrating how trademark meaning can entirely detach from its etymological origin.
The acronym — which originally stood for Wire and Plastic Products — became one of the most valuable service marks in the global advertising industry, demonstrating how trademark meaning can entirely detach from its etymological origin.
Nice Class 35 covers advertising & retail. View all Class 35 trademarks and case studies →