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Advertising, business management, business administration, office functions, retail and wholesale services, and marketing consultancy.
Trademark Class 35 is one of the 11 services classes in the Nice Classification system used internationally for trademark registration. This class covers advertising & retail.
Advertising, business management, business administration, office functions, retail and wholesale services, and marketing consultancy.
These well-known brands have trademark registrations in Class 35 with the UK Intellectual Property Office, illustrating the range of services this class protects.
Harrods has been registered in the UK for retail services since the department store's founding by Charles Henry Harrod in London in 1849. The Harrods trademark covers not just the physical store on Brompton Road but als…
Read full case study →WPP has been registered in the UK for advertising and business services since Martin Sorrell acquired Wire and Plastic Products plc as a shell company in 1985 and transformed it into the world's largest advertising group…
Read full case study →Yellow Pages was registered in the UK for advertising and directory services and became one of the most recognised service marks in Britain through its memorable television advertising campaigns, including the 1983 'Fly …
Read full case study →LINKEDIN gives Class 35 a modern business-services angle through recruitment, networking and commercial promotion. The mark is widely recognised and helps the class feel current.
Read full case study →SAATCHI & SAATCHI adds agency prestige and advertising-history value to Class 35. The mark is especially useful on a class page because it signals creative services rather than directories or platforms alone.
Read full case study →Common applicants include businesses in the business & marketing sector. If your products or services fall within advertising & retail, you should consider filing in this class. Many brands also file in related classes for broader protection.
As of the latest UK IPO data sync, there are 538,891 trademark applications and registrations in Class 35. 308,088 are currently active (registered), while 230,803 are inactive (expired, withdrawn, refused, or otherwise no longer in force). This makes Class 35 one of the most popular classes in the Nice Classification system for UK filings.
Use our Filing Cost Calculator for a detailed estimate based on your specific requirements.
Brands filing in Class 35 often also file in these classes for more comprehensive protection:
Trademark Class 35 covers advertising & retail. Advertising, business management, business administration, office functions, retail and wholesale services, and marketing consultancy.
Class 35 includes: Advertising agencies, Retail stores, E-commerce, Franchising, Market research. This is one of the 11 services classes in the Nice Classification system.
There are 538,891 UK trademarks in Class 35, of which 308,088 are currently active and 230,803 are inactive.
UK IPO: £205 for the first class. EUIPO: €850 for one class. USPTO: $250–$350 per class. Additional classes are discounted. Use our cost calculator for a precise estimate.