YELLOW PAGES
Yellow Pages was registered in the UK for advertising and directory services and became one of the most recognised service marks in Britain through its memorable television advertising campaigns, including the 1983 'Fly Fishing by J.R. Hartley' advert.
UK IPO Record
Brand History & Trademark Analysis
Yellow Pages was registered in the UK for advertising and directory services and became one of the most recognised service marks in Britain through its memorable television advertising campaigns, including the 1983 'Fly Fishing by J.R. Hartley' advert. The brand illustrates how a Class 35 trademark can achieve cultural penetration far beyond its commercial function — and how digital disruption can erode even the strongest brand positions.
Nice Class 35 covers advertising & retail. View all Class 35 trademarks and case studies →